Future Charging Solutions
Future Charging Solutions: Website Redesign for EV Charging Point Installations
Future Charging Solutions, an EV installer specialising in home and commercial bidirectional charging points and electric motorbike chargers, needed a new website to generate leads and showcase their services. Their previous site was ineffective in lead generation and did not properly highlight the charging solutions they offered. We designed and built a new website in HTML5, featuring a bespoke quote form to help users find the best charging point for their needs.
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Objectives:
Increase Lead Generation
Redesign the website to effectively attract and convert leads.
Showcase Charging Solutions
Highlight the range of charging points they install, including home, commercial, and electric motorbike chargers.
Bespoke Quote Form
Create an interactive survey to guide users in selecting the right charging point for their specific requirements. Our Approach:
Our Approach:
- Discovery and Research:
- Conducted a detailed review of Future Charging Solutions’ existing website to identify shortcomings in lead generation and service presentation.
- Consulted with stakeholders to understand their business goals, target market, and the key features they wanted to highlight.
- Researched industry trends in EV charging and competitors’ websites to ensure the new design stood out and offered valuable user experiences.
- Design and Development:
- Designed a modern, visually engaging website using HTML5 to ensure fast load times and responsiveness across all devices.
- Structured the site to clearly showcase the full range of charging points they install, including residential, commercial, and electric motorbike solutions.
- Developed a bespoke quote form that allowed users to complete a survey, helping them find the most suitable charging point based on their individual needs.
- User Experience (UX) Focus:
- Optimised the user journey to make it easy for potential customers to navigate and understand the services offered.
- Ensured the quote form was intuitive and engaging, guiding users step-by-step through questions about their property, vehicle, and power needs to recommend the best charging solution.
- Designed the website to be visually appealing with high-quality images of the charging points installed by Future Charging Solutions.
- Implementation and Testing:
- Tested the website for speed, functionality, and mobile responsiveness to ensure it performed flawlessly on all devices.
- Extensively tested the bespoke quote form to ensure accuracy in recommendations and ease of use for visitors.
- Launched the website and closely monitored its performance, especially lead generation metrics, to ensure goals were being met.
Results:
- Significant Increase in Lead Generation:
- The new website began generating leads almost immediately after launch, reversing the performance issues of the previous site.
- Clear calls-to-action and the easy-to-use quote form helped guide users towards making enquiries and requesting quotes.
- Showcased Charging Solutions:
- The website now prominently highlights Future Charging Solutions’ expertise in installing home, commercial, and electric motorbike charging points, enhancing their online visibility and credibility.
- High-quality imagery and detailed service descriptions provided users with a clear understanding of the company’s offerings.
- Bespoke Quote Form:
- The interactive survey allowed users to easily determine which charging point was best suited for their needs, increasing engagement and helping Future Charging Solutions deliver personalised recommendations.
- The form streamlined the lead qualification process, ensuring enquiries were highly targeted and ready for follow-up.
- Positive Business Impact:
- The combination of improved design, user experience, and lead-generation tools led to a significant boost in enquiries and potential customers.
- The modern website strengthened Future Charging Solutions’ online presence, establishing them as leaders in the EV charging market.
By redesigning and developing a new website for Future Charging Solutions, we transformed their online presence and greatly improved lead generation. The addition of a bespoke quote form further enhanced user experience, making the site a key tool in driving business growth.