Sett Mortgages:
Website Redesign with Bespoke Mortgage Calculator
Overview:
Sett Mortgages, a Leeds-based mortgage advisor specialising in first-time buyers, needed a website overhaul. Their previous site was overly content-heavy and difficult to navigate. The goal was to simplify the site and its services while adding a bespoke mortgage calculator for users to easily calculate their monthly repayments.
Objectives:
Simplify the Website
Redesign the website to make it more user-friendly and easier to digest.
Showcase Their Services
Clearly Streamline the presentation of services, focusing on first-time buyers.
Implement Mortgage Calculator
Develop a custom mortgage calculator allowing users to calculate monthly repayments based on loan amount, interest rate, and time period.:
Our Approach
Discovery and Research:
- Conducted an in-depth audit of Sett Mortgages’ existing website to identify content overload and user experience issues.
- Engaged with stakeholders to understand their goals, audience, and the specific needs of first-time buyers.
- Researched competitors and best practices in the mortgage industry to create a modern, simplified website.
Design and Development:
- Simplified the website by reducing content clutter and focusing on essential information, particularly for first-time buyers.
- Designed the website using clean, clear navigation and intuitive layouts to ensure visitors could easily find key information and services.
- Developed a bespoke mortgage calculator that allowed users to input loan amounts, interest rates, and repayment periods, providing instant monthly repayment and total interest calculations.
User Experience (UX) Focus:
- Optimised the user journey by reducing steps and ensuring information was easy to understand, particularly for first-time buyers with less experience in the mortgage process.
- Ensured the mortgage calculator was highly visible and easy to use, offering an interactive feature that added value to the user experience.
- Organised services and content in a way that was straightforward and informative, without overwhelming users with unnecessary details.
Implementation and Testing:
- Thoroughly tested the bespoke mortgage calculator to ensure accuracy in calculations and ease of use across all devices.
- Tested the website for mobile responsiveness, ensuring it delivered a seamless experience across desktops, tablets, and smartphones.
- Launched the new website and monitored user feedback to ensure the simplified design and calculator met user needs.
Our Results:
Simplified and User-Friendly Website:
- The streamlined design reduced content overload, making it easier for users to understand the services offered, especially first-time buyers.
- Clear, concise information improved user engagement and helped build trust with potential clients.
Bespoke Mortgage Calculator:
- The mortgage calculator became a key feature, allowing users to easily calculate monthly repayments and total interest, enhancing engagement and offering a practical tool for users.
- The calculator provided accurate results, increasing the likelihood of users reaching out for further consultation.
Enhanced User Experience:
- The simplified layout and easy-to-use features improved user satisfaction, leading to longer site visits and higher conversion rates.
- Optimised mobile and desktop experiences ensured the website functioned smoothly for all users.
Positive Business Impact:
- The modernised website attracted more first-time buyers, increasing enquiries and client interactions.
- The mortgage calculator added significant value, differentiating Sett Mortgages from competitors and enhancing lead generation.
By redesigning Sett Mortgages' website, we improved user experience by simplifying content and introducing a bespoke mortgage calculator. The result was a clean, effective site that catered to first-time buyers and boosted client engagement and enquiries.
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