Bulloughs Cleaning Services
Bulloughs Cleaning Services: Comprehensive Rebrand and Website Redesign
Overview: We partnered with Bulloughs Cleaning Services to modernise their brand and digital presence. Their existing website was outdated and missing key information such as accreditations, gender pay gap reporting, and company values.
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Objectives:
Modernise Corporate ID
Update the logo and branding materials to reflect a contemporary and professional image.
Enhance Digital Presence
Create a new website that is visually appealing, user-friendly, and includes up-to-date info.
Improve Communication
Ensure all branding materials are consistent and aligned with the new brand identity.
Our Approach:
- Discovery and Research:
- Conducted a comprehensive audit of the existing website and branding materials.
- Consulted with key stakeholders to understand their vision, goals, and unique selling points.
- Analysed competitors' websites and branding for industry standards and differentiation opportunities.
- Brand Identity Development:
- Designed a new logo that encapsulates Bulloughs Cleaning Services' professionalism and modern approach.
- Created branding guidelines detailing colour schemes, typography, and logo usage to ensure consistency.
- Website Design and Development:
- Developed wireframes and design mock-ups for a clean, modern, and intuitive user interface.
- Built the website using the latest HTML5 and CSS3 technologies for full responsiveness and device optimisation.
- Integrated sections for current accreditations, gender pay gap reporting, and company values to enhance transparency and trust.
- Implemented a content management system (CMS) for easy updates and content management.
- Branding Materials Creation:
- Designed new email footers, letter-headed paper, and brochures aligned with the updated brand identity.
- Ensured all materials featured the new logo and adhered to the established guidelines for a cohesive look.
Results:
- Enhanced Brand Image:
- The new logo and branding materials projected a modern, professional image that resonated well with both existing and potential clients.
- Consistent branding across all materials reinforced Bulloughs Cleaning Services' identity and credibility.
- Improved Online Presence:
- The new website's clean design and user-friendly navigation improved user experience, resulting in increased visitor engagement.
- The inclusion of current accreditations, gender pay gap reporting, and company values on the website enhanced transparency and trust.
- Streamlined Communication:
- Updated email footers and letter-headed paper ensured that all business communications reflected the new brand identity.
- Professionally designed brochures provided a powerful marketing tool to showcase the company's services and strengths.
- Positive Business Impact:
- The modernised website and cohesive branding helped Bulloughs Cleaning Services stand out in a competitive market, leading to increased inquiries and new business opportunities.
- The project positioned Bulloughs Cleaning Services as a forward-thinking, trustworthy, and reliable provider in the commercial cleaning industry.
By updating Bulloughs Cleaning Services' brand and website, we helped them stand out in their industry, build trust with clients, and support their growth and success.