LBWP
LBWP: Modernising and Enhancing User Safety for London Black Women's Project
Overview: LBWP (London Black Women's Project) needed a website overhaul to make it more user-friendly, less content-heavy, and safer for users in crisis. The main goal was to ensure that users could quickly access help and exit the site safely if needed. We also integrated Google Translate to accommodate non-English speakers and added a donate button for fundraising.
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Objectives:
Streamline User Experience
Simplify the website to make it less content-heavy and more user-friendly.
Enhance User Safety
Implement features to allow users to exit the site quickly and safely.
Improve Accessibility
Add Google Translate to cater to non-English speaking users.
Our Approach:
- Discovery and Research:
- Conducted an in-depth audit of the existing website to identify areas of improvement.
- Held consultations with LBWP stakeholders to understand their specific needs and the challenges faced by their users.
- Analysed best practices for websites serving vulnerable populations, focusing on safety and accessibility.
- Design and Development:
- Developed a clean, modern design that streamlined content to make it more accessible and user-friendly.
- Ensured the website was responsive and optimised for various devices and screen sizes using HTML5 and CSS3.
- Integrated a “Click here to exit” button prominently on all pages to allow users to leave the site quickly and safely.
- User Safety and Accessibility:
- Added Google Translate functionality to the website, making it accessible to users who speak different languages.
- Designed the navigation and layout to prioritise quick access to help resources and emergency contacts.
- Implemented the “Click here to exit” feature to redirect users to a safe site, enhancing user safety.
- Fundraising Integration:
- Incorporated a donate button in a visible location on the website to encourage donations and support LBWP’s fundraising efforts.
- Ensured the donation process was straightforward and secure to maximise contributions.
Results:
- Streamlined User Experience:
- The new design reduced content overload, making it easier for users to find the information they need quickly.
- Improved navigation and layout enhanced overall user experience and satisfaction.
- Enhanced User Safety:
- The “Click here to exit” button provided a crucial safety feature for users in crisis, allowing them to leave the site quickly if needed.
- The site’s design prioritised accessibility and quick access to emergency resources, ensuring users could get help promptly.
- Improved Accessibility:
- The integration of Google Translate made the website accessible to non-English speaking users, broadening LBWP’s reach and support.
- Simplified content and navigation catered to a diverse user base with varying needs.
- Increased Fundraising:
- The prominently placed donate button facilitated donations, supporting LBWP’s fundraising goals.
- The secure and straightforward donation process encouraged more contributions, aiding LBWP’s financial sustainability.
Positive Business Impact:
- The modernised website significantly improved LBWP’s ability to serve and protect its users, enhancing its reputation as a vital resource for black women in London.
- Increased accessibility and user safety features positioned LBWP as a leader in providing inclusive and secure support services.
- The added fundraising capabilities helped sustain and expand LBWP’s programs and services.
By redesigning LBWP’s website, we improved user experience, safety, and accessibility, enabling the organisation to better serve its community and support its mission. The new site also boosted LBWP’s fundraising efforts, ensuring continued support for their essential work.